Now, when updates and changes need to be made, we can do it really easily, because we have a strong system in place. This new website is built on WordPress, one of the most powerful, Google-friendly content management systems in the world (THE best, if you ask me). It’s not just an aesthetic improvement though… It’s also a functional and structural one. It’s not that those pages aren’t important, but because we want the main navigation to be super simple, they simply didn’t make the cut. Their navigation is simplified, so that their daily specials and events, private parties, piano players, and contact pages are front and center-while the links to their reviews, dress code, and email sign up form pages are in the footer of the website.
With that in mind, this is the new homepage that we designed:Īs you can see from the above image, their new homepage is super sleek, elegant, and easy to navigate. Then, you can add the additional information strategically throughout the website, in the footer, on pages in the content, etc. Instead, you should make the main navigation super simple, only showing the things you want people to see that make you money. There’s a tendency to want to include EVERYTHING in the main navigation of the website, but that’s rarely a good decision.
When you build a website, you have to think in terms of how to make it super easy for people to use. There was also nothing on the homepage that spoke to the various important things Townhouse Bar has to offer, like their daily specials, ability to do private parties, and more.
The background-the gold-was blurry (we aren’t actually sure what it’s supposed to be…). The navigation was way too cluttered (and that piano theme was a bit corny for our taste.). Here’s what their homepage looked like prior to our redesigning it: Old homepage design, not mobile friendlyĪs you can see from the above image, their old homepage was in desperate need of an update. To begin with, they desperately needed a new website, so we immediately got started with that. We were hired by Townhouse NY, a gay piano bar in NYC, to help them get more people in the door for their happy hours, private events, specials events, and more.